business for $150 million in an effort to ramp up its expansion. In May 2023, it was reported that Fanatics Sportsbook would be purchasing PointsBet's U.S. sports betting operations to Fanatics by a unanimous vote. On June 30, 2023, PointsBet shareholders approved the sale of the company’s U.S. Fanatics Sportsbook had a failed bid for a license in New York last year, in which they partnered with Penn National Gaming and software provider, Kambi. The company has had discussions with other groups in the online sports betting industry - like Rush Street Interactive - about their plans for the future. King notes that the company has the most diverse executive team in the industry, with 52% of its employees identifying as either female or diverse. Several key hires have been made by Fanatics Sportsbook with relevant experience, including Matt King and Ari Bod, the former CEO of FanDuel and COO of the Action Network, respectively.

20, 2023, at FedExField, becoming the first operator inside an NFL stadium. The company plans to launch an online sports betting arm to leverage its existing relationships, massive database, and strategic advantages in the sports world.įanatics Sportsbook launched in Maryland on Jan. Fanatics is now out of beta and is officially live in Maryland, Massachusetts, Ohio, and Tennessee.įanatics has become a powerhouse in the North American sports merchandising market thanks to licensing deals with every major sports league.

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